How Midnight Hex came to life, it’s a combination of two parts. Late at night is when peak creativity hits, and we can thank our brain chemistry for that — Many creatives think up their best material. Before the idea is lost, a laptop is opened and a design is conceptualized. In the digital landscape a Hex code is a simple combinations of letters and numbers, which is how colors translate to the screen. Midnight Hex represents the synergy of late night epic ideation followed by hex color palette pairings.