Upscale Social is a party rental company partnering with their clients to craft inviting, activity based events. The core to their offering is aesthetic rentals such as a modern bounce houses, luxury soft play, chic ball pits, and elevated balloon installations paired with event styling. They excel at leading with creativity, setting clear expectations, and maintaining the clients vision throughout the process, while being a source of knowledge and trust for their clients and families.

The Upscale Social branding is bohemian chic with a touch of modern through the color palette and abstract illustration shapes. The brand is built around creating aesthetic party dreams for their client children’s parties. The target audience is for parents or family members dreaming to plan the best designed play party for their little ones. Because the audience was for the affluent parent, the business had outgrown it’s original name and messaging. With market research the final decision landed on Upscale Social, which is a direct reflection of their brand identity, services and audience.