Brand Strategy. Digital Leadership. Real Growth.

Every engagement is scoped around a clear business goal, with the strategy and execution to get there. Explore the strategic services built around outcomes.

Service Offering

Brand Strategy & Positioning

Strong brands aren't built on aesthetics — they're built on clarity. I work with founders and leadership teams to define market position, articulate brand voice, and create the visual and messaging systems that make every customer touchpoint consistent and compelling.

✓ Brand Audits

✓ Competitive positioning

✓ Naming and messaging frameworks

✓ Visual identity systems

✓ Brand guidelines

Digital Program Leadership

From website architecture to CRM integration to cross-channel campaign management — I lead the digital programs that turn brand strategy into operational reality. I've managed enterprise-level programs with seven-figure budgets, and I bring that same strategic rigor to growth-stage brands.

✓ Website strategy and buildout

✓ CMS architecture

✓ Marketing automation

✓ Campaign management

✓ Analytics and reporting infrastructure

Performance Marketing & Growth

Growth doesn't happen by accident. I build and manage the paid and organic programs that create predictable pipeline — Google Ads, SEO strategy, social media infrastructure, and automation flows designed to scale as your business does.

✓ Google PPC management

✓ SEO strategy and implementation

✓ Social media strategy

✓ Email and CRM automation

✓ Performance reporting and optimization

Past Project

WILD & BEAUTIFUL

Full Rebrand + Website. 176% increase in consultation bookings page traffic post-launch.

The strategy and work businesses actually need for growth & connection.

View Case Study →

How We Work

Strategy & Discovery

Every engagement starts here. A focused conversation to understand your goals, your team, and where your brand needs to go. No contracts, no commitment, just a clear picture of what's possible and what it will take to get there.

Project-Based

A defined scope, a clear timeline, and a beginning-to-end delivery. Ideal for rebrands, website launches, campaign builds, and any initiative where the outcome and the investment needs to be fixed from the start.

Monthly Retainer

Ongoing senior strategy and execution without the overhead of a full-time hire. Retainers give you consistent program leadership, performance management, and creative direction month by month, as your business grows.

Fractional Leadership

VP-level digital and brand strategy, embedded directly into your team. Fractional leadership is for companies that need senior thinking and execution leadership without the overhead of a permanent headcount.

Jen & Olman Sada | CEO’s of Wild & Beautiful
Working with Jessica Allouche and Midnight Hex has been a transformative experience for the Wild and Beautiful brand. Jessica’s exceptional eye for detail, from our comprehensive website rebrand to custom creative assets, perfectly captured our vision. Her work is so highly regarded that we featured her in our Women in Business spotlight to showcase her talent. Jessica is a dedicated professional who consistently delivers high quality and sophisticated results. With her creative direction, we always know our brand is in the best possible hands.
Ashley Stuver | CEO The Ness Collection
Jessica elevated The NESS Collective in ways I couldn’t have imagined. She captured the essence of my nutrition practice and turned it into a website that’s not only beautiful and intuitive but also truly reflects my brand. Every detail — from the visuals to the user experience — was carefully crafted to educate, engage, and inspire visitors. Jessica doesn’t just design websites; she brings brands to life. If you’re looking for a designer who delivers high-quality branding and design, Jessica is the one to choose.
Mara Nagy & Brenda | CEO & Manager Beauty Garden
Working with Jessica Allouche and Midnight Hex has been essential in elevating the Beauty Garden brand. Jessica provided a comprehensive creative foundation, from our initial branding and color palettes to a sophisticated media kit that captured our unique story. Beyond design, she managed complex technical transitions for our website and domain, ensuring our client systems remained seamless throughout our growth. Her ability to blend high end aesthetics with technical expertise has been invaluable, providing us with a professional foundation that allows us to grow with absolute confidence.

Let’s Work Together

If you're interested in working together, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.