The strategy is personal.

Before founding Midnight Hex, I spent two decades running digital programs and brand strategy for some of the world's most recognized companies at agencies including Publicis Groupe, Ogilvy, and Avanade, serving clients including Sephora, Telstra, Citibank, and the Toronto Raptors.

Origin Story

Midnight Hex launched in 2020. I relocated to Austin, Texas navigating a new country, a new market, and early motherhood simultaneously. I hadn't planned to start a consultancy. But when clients followed me and referrals started coming in, I saw an opportunity to build something different: a boutique practice that brings enterprise-grade thinking to brands that don't have a VP of Marketing on staff yet. That's Midnight Hex.

Strategy & Philosophy

I built brand systems, led digital transformations, managed multi-million dollar media budgets, and ran cross-functional teams across the US, Canada, and Australia. That career gave me something most brand consultants don't have: a genuine understanding of how strategy, creative, and performance marketing connect at scale.

My work sits at the intersection of brand identity and digital performance. I help brands define who they are, build the infrastructure to support that identity across every channel, and run the programs that make it profitable. The work is always grounded in research — not trends.

Let’s Work Together

Interested in bringing senior digital strategy in-house? I'm also open to select full-time and fractional leadership roles. Let's talk.