KUNIK ORTHODONTICS
Luxe Orthodontics Studios
SERVICES
Brand Identity Website Design Social Media Design Brand Shoot Signage & Collateral Email Marketing PPC Google Ads SEO Strategy
People choose to work with an orthodontist because they want the perfect smile. They choose an orthodontist over a dentist for the quality and excellence. The brand identity aims to translate this across all touchpoint, from the digital ads to inside a studio location.
The ‘K’ is the word mark, with a detailed tail to create elegance balanced with a modern touch. Our color palette is warm and elegant - which was the mood we wanted to evoke online and within the studio. Our deep midnight blue evokes a richness accompanied with warm neutral accent colors - this was a big part of our brand identity process, as these elements where critical for the new studio location. Midnight Hex worked closely to align with Kunik and the interior designers vision for the upcoming new studio space plans.
The squiggly pattern lines, are hand drawn illustration brought into the brand visuals, they represent floss for a creative element used throughout the website, social and business cards. These abstract floss squiggles have been animated for movement - a detailed element on the website.
Brand Videos
The goal was to maximize on time and execute both videography
+ photography on brand shoot day. Our brand videos aimed to showcase the new branding look & feel. The new tagline - “Straightening Teeth Is Our Thing ” a casual yet professional compelling line reminding the audience what the core offering is at Kunik Orthodontics. Video assets where used across the website, PPC campaigns, social media and Youtube.