People choose to work with an orthodontist because they want the perfect smile. They choose an orthodontist over a dentist for the quality and excellence. The brand identity aims to translate this across all touchpoint, from the digital ads to inside a studio location.

The ‘K’ is the word mark, with a detailed tail to create elegance balanced with a modern touch. Our color palette is warm and elegant - which was the mood we wanted to evoke online and within the studio. Our deep midnight blue evokes a richness accompanied with warm neutral accent colors - this was a big part of our brand identity process, as these elements where critical for the new studio location. Midnight Hex worked closely to align with Kunik and the interior designers vision for the upcoming new studio space plans.

The squiggly pattern lines, are hand drawn illustration brought into the brand visuals, they represent floss for a creative element used throughout the website, social and business cards. These abstract floss squiggles have been animated for movement - a detailed element on the website.