Beautifully photographed interiors are key for an interior decorators portfolio. Along with consistently beautiful imagery, Courtney needed a strong brand identity, which includes establishing the brand voice, tone, and point of view in the business messaging.

During the brand strategy stage the focus was on the core values and what makes the CW Decorating business stand out in the crowd. Courtney and her team focused on staging interiors to ensure their homes where sale ready when they hit the market. In addition they decorate for business events, so a balance to the overall brand look what essential. With Courtney being at the forefront of her brand, she wanted a feminine inspired brand which still paid homage to the home - a safe haven beautifully decorated and curated to fit the individuals authentic style. With that the line art home illustration was developed and utilized as part of the visual design.