WILD & BEAUTIFUL AUSTIN
The Brief
Wild & Beautiful approached us to reimagine an existing med spa brand with a fresh perspective for a new North Austin location. The goal was to craft a visual identity and website that reflect the personality, voice, and experience of the business while appealing to a younger audience of women in their 20s and 30s.
The design aesthetic — including fonts, colors, imagery, and layout used across the website, business cards, social media, and client collateral — was carefully chosen to represent the brand visually. These elements express the identity of the business “on the outside” while creating an experience for the audience. Your brand identity is the personality and voice of your business; if Wild & Beautiful were a character in a movie, it would be the friendly community pro injector who provides expert advice with honesty, natural results, and a welcoming approach.
The moodboard captures how these visuals evoke emotion and reinforce the brand persona. Inspired by feminine elegance, retro-modern charm, and a bold yet playful aesthetic, it incorporates a grainy vintage filter to highlight the “wild and untamed” character at the heart of the brand.
Medical Spa & Aesthetics
Brand Strategy Visual Identity Website Design Development Copywriting
Challenges & The Solutions
One of the main challenges was aligning the design preferences of multiple business owners with the vision and personality of the face of the business and social platforms such as Instagram and TikTok, as she is the CEO and lead injector, while ensuring the brand resonated with the target audience.
Additionally, the client needed a website framework that allowed the Wild & Beautiful team to easily add new services, update content, and grow organically without compromising brand consistency.
The client was drawn to bright, bold colors, but we wanted to ensure the palette avoided holiday-like or overwhelming visuals. To solve these challenges, we developed a cohesive visual identity and moodboard that balanced owner preferences, the face of the business, and audience insights.
We built a custom modular website structure with reusable section designs, giving the team autonomy to manage content while maintaining brand integrity.
For color, we selected Wild Stem Green as a signature accent, paying homage to the floral illustrations and adding vibrancy without overpowering the design, applying color primarily through imagery to ensure elegance and readability across both digital and print collateral.
Brand Strategy & Visual Identity
The Wild & Beautiful brand was designed to reflect a playful, feminine, and untamed personality while maintaining sophistication and approachability for a younger demographic. Every element of the visual identity — from typography and color to illustrations and layout — was crafted to create a cohesive experience across the website, social media, print collateral, and the new spa location. The goal was to capture the essence of natural aesthetics, celebrate the floral-inspired roots of the brand, and translate the personality of the face of the business into a visually compelling presence that resonates with clients.
Logo & Logotype: Custom logotype combining a nostalgic serif with italic accents, with the ampersand extended to interconnect W & B, reflecting harmony and movement.
Logo Mark & Emblem: Circular “W&B” monogram highlighting the ampersand as the focal point, creating a versatile mark for social media and collateral.
Illustrations: Hand-drawn floral elements inspired by Texas wildflowers, subtly integrated into backgrounds, business cards, and digital design to add personality without overwhelming.
Color Palette: Signature Wild Stem Green paired with sage, blush, and peach hues to balance vibrancy with elegance. Applied primarily through imagery for readability and refined aesthetics.
Typography: Bold nostalgic serif paired with italic accents for retro-modern sophistication, feminine flair, and approachable elegance.
Taglines & Messaging: Crafted messaging highlights natural aesthetics, memberships, and the premium yet playful positioning of the brand, reflecting the persona of the CEO and lead injector.
Scalable Identity: Designed to allow for future growth, additional services, promotions, and social campaigns while maintaining a consistent, recognizable brand presence.
Website Redesign & Development
The Wild & Beautiful website was designed to bring the new brand identity to life while serving as a true digital booking engine. Every aspect of the site was built to guide visitors seamlessly toward scheduling appointments, highlighting core services, memberships, and promotions. The sitemap and structure were carefully crafted to feature key services — Injectables, Skincare, and Laser treatments — and organized membership offerings, including Facial and Injectable Memberships, in a way that is easy to navigate and understand. SEO-optimized copy ensures the site is discoverable for local clients searching for natural aesthetics, beauty, and wellness services in Austin. The visual storytelling leverages curated photography, editorial-style imagery, and floral-inspired accents from the brand identity, reflecting the playful yet elevated atmosphere of the spa. The design is fully responsive and mobile-friendly, with a modular section layout that allows the Wild & Beautiful team to add new services and content independently while maintaining brand cohesion. This future-proofed framework ensures scalability for upcoming promotions, additional services, or expansions while maintaining a luxurious, approachable, and engaging online presence.
Booking-Focused Design: Guides visitors naturally toward scheduling appointments, turning the website into a true digital booking engine
Sitemap & Structure: Highlights core services and memberships while removing unnecessary pages for a seamless user experience
SEO-Optimized Copy: Local search-friendly copy written to attract Austin-based clients searching for natural aesthetics and wellness services
Visual Storytelling: Curated photography, editorial imagery, and floral accents reflect the playful and elevated spa experience
Responsive & Modular: Mobile-friendly, Squarespace-based design with modular sections for easy content updates and future growth
Service Highlights: Strategically showcases key service categories including Injectables, Skincare, and Laser treatments
Scalable Framework: Supports future promotions, new services, and potential expansions while maintaining brand consistency
Interior Mood Board Direction
To ensure the physical spa experience aligned seamlessly with the brand identity and website, we developed an interior moodboard that translates the playful, feminine, and untamed personality of Wild & Beautiful into the spa environment. The moodboard guided the selection of textures, colors, and design elements to create a cohesive, elevated, and inviting space that reflects the brand persona and resonates with the target audience. Every detail was considered to evoke emotion and reinforce the spa’s positioning as a premium yet approachable destination for natural aesthetics.
Color Inspiration: Signature Wild Stem Green, complemented by blush, peach, and sage tones to create a vibrant yet elegant atmosphere
Textures & Materials: Soft, tactile finishes that feel luxurious and approachable
Visual Motifs: Hand-drawn floral elements from the brand identity applied subtly in murals, signage, and decor
Furniture & Layout: Designed to support comfort, flow, and a sense of discovery while enhancing the overall client experience
Mood & Atmosphere: Balanced retro-modern elegance with a bold, playful character to appeal to a younger demographic
Results & Outcome
The launch of the Wild & Beautiful brand and website had an immediate and transformative impact on the business. Within weeks, traffic to the scheduling and booking pages tripled, while the elevated brand messaging and social media content drove even more engagement and visits to the website. The client secured an amazing new location and brought the visual identity to life within the space, including a custom mural and a neon sign featuring the brand tagline Hello Gorgeous. The carefully curated color palette and cohesive brand collateral came together in stunning harmony, creating an elevated, inviting, and playful environment. Most importantly, the Wild & Beautiful team gained confidence and excitement for the future, fully embracing the upgraded space and the opportunities that came with this fresh, elevated identity.
Booking Traffic: Scheduling page traffic tripled post-launch
Brand Engagement: Social media content and brand messaging significantly increased engagement and drove website visits
New Location: Visual identity applied seamlessly in the spa, including mural design and custom neon signage
Collateral & Color Harmony: Print and digital materials reflected the vibrant, playful, and cohesive brand aesthetic
Client Confidence: Team felt empowered and excited to grow within the upgraded space, establishing a strong foundation for future expansion
