FEVO Live Event Platform
The Brief
Strategic rebrand and website relaunch for a VC-backed live events commerce platform. Brand vision presented to C-suite at Circuit of Americas (Austin, 2022). Client offered Comms Director role following engagement.
FEVO is a social commerce platform built for the live events industry powering group purchasing, shared checkout, and social buying experiences for brands in sports, music, and entertainment. Their technology allows brands to sell tickets, merchandise, parking, and F&B through a single unified checkout flow, with built-in social features that drive word-of-mouth and network growth.
Brand Positioning Social Commerce Website Design & UX Experience Roadmapping Executive Advisory Go To Market
Challenges & The Work
FEVO's existing digital presence didn't reflect the sophistication or scale of their platform. They needed a strategic rebrand and website relaunch that could communicate their product clearly to enterprise brand partners and position them for growth into new verticals beyond live events. The brief: rethink the brand, rebuild the website, and develop a go-to-market communications framework to support the next phase.
Engaged as external strategic lead, I directed the full website strategy and rebrand concept phase briefing and managing a team of two designers through discovery and concept delivery. The scope included full website strategy and sitemap planning, two distinct design concept directions (a typography-led scroll experience and a horizontal parallax approach), homepage and case study page mockups, mobile UX direction, brand asset management, and go-to-market communications framework development. I owned the client relationship directly, working alongside FEVO's Marketing Director and VP-level leadership throughout.
The Outcome
The rebrand work culminated in a live brand presentation to FEVO's C-suite and key business leaders at their Circuit of Americas sponsored events in Austin one of North America's most high-profile live entertainment venues. The engagement demonstrated enough strategic value that FEVO subsequently offered me a full-time Comms Director role. I declined to continue building Midnight Hex but the offer said everything about the trust earned.